Tuesday 2 April 2013

Who is looking? Our analytics data...revealed!

Following the launch of the Ad Coelum Legal Technology website at the beginning of March, we have been monitoring usage through Google Analytics. This is standard practice and helps us to optimise the site in order to provide a better experience to our visitors.

What is not standard, is to publish this information to the outside world...we have very high standards...but we are not a standard company. To thank our initial visitors, we would like to give something back by sharing a few stats - after all, they are about you!

The following information has been taken from our first month of trading. Although this only accounts for a small time window, it does provide a fresh up-to-date snapshot of the devices and technologies we, the legal technology industry, are using right now - we hope you find it useful...

Mobility - Apple rules


Visitors using mobile devices

The number of visitors using a smartphone or tablet was relatively low at 12% demonstrating that laptops and desktops are by the far the most popular devices used to access a legal technology website. Unsurprisingly, 90% of the mobile visitors were using Apple devices.

Operating System - Microsoft still dominant


Operating system used

On the operating system front, Apple have added a further 18% of visitors on top of their iOS devices through OSX machines such as MacBook and iMac. This still leaves Microsoft with a hefty 71% share of the overall OS usage (including 1% from Windows Phone). A very different story than a decade ago, but Windows is still the dominant force by far.

Browser - Google makes waves, Firefox reduced to ripples


Web browser used

We found this one quite surprising. Internet Explorer was still used by almost half our visitors. Chrome stole 16.6% leaving  Firefox with only 6%. 'Others' included IE with Chrome Frame, Android Browser and Opera Mini. There is little doubt that Internet Explorer is making significant progress with each release (and the barrage of TV advertising can't have hurt either), but we will be watching with great interest to see if Chrome and Safari eat their way into that 51.2%.

A final thought


As we build out our Windows Azure-based platform, we remain very open minded about the types of devices our end users will use to connect to our applications and services. The one thing we are certain about, is that the end-user experience needs to improve in legal technology. Fortunately for us as the new kids on the block, our cutting edge cloud architecture and standards driven REST API's will allow us to lead the way, no matter which devices become dominant among tomorrows lawyers.

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